Partly because Mic.com’s popularity stemmed from there viral videos, but also because the simplicity and excitement in short explanatory videos; Mic.com’s visuals deal in short videos, host produced or music mixed with text and imagery . A telling sign is their Instagram feed, 16805497_10208369796751192_97727518_owhere eight out of their last nine posts have been self produced videos, on stimulating relevant hot topics with bold texts. The pictures in the short videos are often familiar and well done pictures taken from somewhere online and dispersed with an occasional interview. Their website maintains a similar platform.

Mic.com combines the nature of hosts more similar to those on youtube than news anchors, with online visuals representative of the topic at hand. The website has sections in every sub category formatted for these videos, often explanatory, interesting, and catchy in style. They immediately draw attention to videos by playing something when the website is opened, which can be seen in the tabs open below.  screen-shot-2017-02-16-at-9-42-06-amIt is unclear if they produce there own photography, though they do just fine without it, if that is the case. Most articles draw off of well shot images captured by professionals in the field, well-known youtube videos pertaining to the story, and Gifs/Instagram posts/graphs where they see fit. If the article is more vague and could constitute for a number of photos, generic pictures are often inserted, solely for the purpose of visual stimulation.

It is clear Mic.com realizes the worth in providing visual aid, even if it has been seen before, borders redundancy, and encapsulates just a sentence in a drawn out video.


Mic.Com Watches the Super Bowl i.e. the Half Time Show





Rather than focusing on the Super Bowl game, the players, the comeback or other football related angles that could be reported on the championship game between the Falcons and the Patriots, Mic.com published what seems to be an in-depth study on the half time show. The focus on Lady Gaga’s performance appropriately signifies their effort to bring news that both attracts young people, and also makes a statement about current affairs.

The three articles I featured all entail a modern look at how Lady Gaga and her presence on stage relates to Trump’s Presidency and today’s technology. Though her performance was just that, a performance rather than a statement that many were expecting, or hoping for, Mic.com has generated a lot of material on it. Gaga made the prevailing decision in a press conference weeks before the game, quoted in the article saying, “The only statements I’ll be making during the halftime show are the ones that I’ve been consistently making throughout my career.”

Despite her admission towards keeping the Super Bowl a positive, politically free zone, mic.com, along with other news sources picked up on the messages she could have been conveying based on her choice of songs. Mic.com focuses on her decision to include Woody Guthrie’s “This Land is Your Land” analyzing the lyrics, and how they could have been a jab at President Trump and his anti-immigration policies. A list of all of her songs, and how they promote liberal values is articulated in the article as well.


Another aspect of the Super Bowl half time show Mic.com reported on were Gaga’s use of drones lighting up the sky with patriotic designs. Giving background on to who’s drones they were, how they may impact future creative artists, and the possibilities the half time show have unleashed, tapping into musical and technological interest groups—represented in large populations of younger generations. There is no sports section, which significantly speaks to the crowd they are generating, and though it was interesting to read the intricacies of Gaga’s half time performance, getting a take on the game itself would have been important for a young person come Monday morning.

Finding a Window For the Youth in News

This is the post excerpt.

Straight out of college, inspired, passionate, and hungry for the world, defines a demographic; millennial, defines a generation; the intersection of the two, defines Mic.com. Creators Chris Altchek and Jake Horowitz created Mic.com in 2011 seeing an opportunity to appeal to young people who want to be aware of relevant news and educated on worldly topic, but who are also young people. The concept may seem obscure, but within six years, and specific multimedia formats, it becomes clear how according to them, they have procured an audience of over 30 million each month, 73% of whom are younger than 35.

Boasting nearly every topic a regular newspaper covers, Mic.com also offers vaguer categories that accentuate diversity and worldliness, concepts that appeal to the population they are interested in attracting. This includes a genre titled Connections.Mic and Identities.Mic. The mission of both emphasizes inclusion, answering questions people may be uncomfortable to discuss, and “reporting and writing on race, class, gender and sexuality, with a critical focus on how these categories impact our lives as millennials.” Through these sub sections, Mic.com provides a modern day portrait of ethics for today’s  graduate, writing not only on topics that are being spoken about, but digging deeper and tapping into analysis.

screen-shot-2017-02-02-at-10-52-20-amIn the advertising realm, their mission also seems to fall under a portrait of ethics as well. Mic.Com states potential advertisers are meant to”bridge[s] the gap between your brand and our sought-after audience by telling your story with our unique sensibility and trusted voice.” Some of their advertisements include prominent or politically saturated T.V. shows featured on Hulu, or television stations such as BET.

The mission of Mic.com is not aligned with conventional goal of a News institution. Breaking news is not a top priority, but rather finding an angle on a hot topic which would ask (and usually answer) the pervading questions surrounding the issue. Sometimes this means taking a stance on certain topics, “Trump approved Yemen al Qaeda raid – which left SEAL dead – without “sufficient” intel” (Ashley Edwards, Feb 2 2017), or closing in on a specific person with direct correlation to the issue at hand, “First they came for the Muslims, and Jared Kushner said nothing”(Jake Horowitz, Feb 2 2017). The latter was a direct letter from the editor to President Trump’s son in law himself.

While their subject matter varies from the usual stream of articles coming from primary news sources, leaning towards millennials, who they’ve proclaimed are, “inquisitive, have a healthy skepticism for conventional wisdom, and crave substantive news to spark interesting conversations.” The way in which information is presented strongly correlates with the technology prevalent with the targeted generation. A hard push towards video helped kick Mic.com into the conversation with a video that asked “When is it okay to say the R word” a video that received over 15 million plays on Facebook. Channels with specific reporters, wide distribution methods and hot topics around sensitive subjects or cool new technology, Mic.com has generated a name for itself as a media news platform that people seem to trust.